ACCO + Amazon Digital Campaign 2017
It was an honor to be a part of this campaign because it means just a little more than all of the rest...
September is Childhood Cancer Awareness Month and on September 1st of 2017, my company launched a partnered month-long campaign with Amazon and ACCO (the American Childhood Cancer Organization). Amazon delivered 10 million boxes gold ribbon boxes – gold ribbons are the international symbol of childhood cancer – empowering customers to join in the fight, one box at a time.
We helped raise over 1 Million in donations over the course of the month.
Pictured Above (Digital ads I created to be used primarily as google ads)
Pajamas are the battle uniform for children with cancer. Children who are undergoing cancer treatment are often isolated in hospital rooms or confined to staying at home for months or sometimes years at a time. PJammin® events (hosted by ACCO) invite people to dress in their pajamas to support these children.
Our campaign video was based on this idea that "kids can't find cancer alone" and is meant as a message to let those kids know that they will never have to.
AWARDS
2018 Gold ADDY Cross Platform Best of Division
Project Role: Art Director
2018 Gold ADDY Cross Platform Best of Show
Project Role: Art Director
Designed/Art Directed while working for Mojo Lab LLC